Media has changed considerably in the past decade and one of the major changes is that it moved to the online. The internet has become the best method of transmitting information and the online media has definitely conquered the world. However, with all the publications, industries and businesses getting online we feel that the internet is becoming a text-saturated world.

Many argue that due to the internet nobody reads anymore. Reading used to be a cultural activity, but today this has changed dramatically and the process resembles more and more to a scanning process rather than to a cultural one. Nevertheless, this process through which we acquire information could also help with the formation and communication of human knowledge no matter its form. But do we get enough variety and quality or is it too much of the same trivial and useless content?

 

Going for the same thing

Dispute on whether the internet has its social benefits are still ongoing and they will continue for a long time. What is not to argue is that today, information is worldwide accessible and unfortunately websites have become less selective when it comes to choosing their content.

There are some website that have become famous for offering content about everything and the tendency today is to pass on the same information from one website to the other. There are very few people concerned about offering unique content because this should automatically address to a limited category of people, thus less viewers.

It is not about what they offer different, but whether when they are offering it.  First of all, most of the times it seems like they don’t set any target for their audience when they post something because they want to speak to as many people as possible. This will increase the number of the visitors because they are addressing to the masses.

The fear of original content

The niche media does not attract everyone because, in the end, everything comes to revenues. Offering the same information as the concurrence it means cheap content and clearly, increased incomes.

In this era when everyone wants to be unique, the internet seems to follow different tendencies. Social media is also an important factor that enables website owners or bloggers to increase the number of their readers and through these social media web pages content is passed on.

Apparently no one struggles any longer to offer information that is available nowhere else. They are not focusing on having one of a kind content and most of them rely on transmitting the information that was already there.

The disadvantage of this practice is that they will not gain in faithful followers because nobody remembers where they saw a certain text, article or picture, since it is available everywhere else online. This tendency is closely linked to their need of increasing the revenues because even though they don’t have a clear brand and they are not targeting a certain audience, transmitting the most successful information gathered from here and there will bring them visitors.  What could set them apart could be the speed with which they spread the word.

On the other side, tendencies are not here to stick forever and hopefully people will put greater value on one of a kind information. This could be a little more risky for the website owners or bloggers because what unique means to their ears is that they are hard to be found on the search engines and this will hurt their visibility and accessibility.

This is what is very difficult to provide: information that is hardly accessible elsewhere, but in the same time useful and important.