For some time now social media has become an important tool when it comes to developing a business. People are specially hired to manage, maintain and grow different accounts. Twitter is one of these tools and throughout the years it developed in order to serve companies, organizations or different groups.
A growing need to organize and secure information
TweetDeck was among the first to serve the need of managing multiple Twitter accounts. This was a successful dashboard application that could be used for other social media networks as well. It is greatly used to organize, manage and post on several accounts without having to sign in to each separate account.
Organization is a key factor that increases productivity and efficiency. TweetDeck allows users to add as many columns as they want, for everything they need and they also have the possibility to schedule their posts ahead so they won’t lose their head organizing separate posts for every account.
However, one drawback in using several twitter accounts managed by various people is the fact that even with TweetDeck there was only a password that was shared among the administrators. This security issue was well known for a while now, but fortunately a new feature came to existence.
This is called TweetDeck Teams and it was recently announced by Twitter who described it as “a simple way to share access to your Twitter accounts without sharing passwords.”
A more easy and secure way to organize accounts
TweetDeck Teams gives the possibility to choose an administrator that will delegate access to contributors. Administrators will also have the possibility to sign in with their personal accounts. They will send tweets, or schedule posts and even add or remove other members. Even though an administrator has more power on the accounts he is managing, he will not have the possibility to change credentials or accounts.
Having an administrator will secure the accounts because the contributors delegated by the admin will not have access to passwords or other members and they will not be able to access accounts outside TweetDecks. They can, however, schedule posts, build lists and follow or unfollow different accounts.
How will TweetDeck Team help your work?
First of all you will no longer worry that once an employee leaves the company you have to change credentials or passwords. You will simply remove him from the contributors list and you will add the new employee. Your account will no longer run the risk of being compromised.
Secondly, delegating tasks will allow you to concentrate on other important issues. You can rely on your team to do the job you were previously stressing on. As an owner of the account you can chose to be the only one that knows the password, so one less concern.
Social media features are continuously evolving and changing to meet the new challenges. It is up to the users to decide what they will need next and how they will cope with the latest developments.