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Effective selling should be any business’s number one priority and yet, not all businesses approach their customers the right way. When talking about email marketing, many things can go wrong if key elements are misunderstood or overlooked. One of the great things that makes email a killer opportunity for brands is that unlike other platforms..

A classical dispute that won its fame is the one between design and data. There is this general overview that the two cannot get along or can’t stand each other. This can be impartial and open for debate. Since both data and design are important stepping stones that lead to great final products for users..

We are noticing nowadays that our society is trying to surpass the stigma of consumerism by adding purpose and value to what is being commercialized. This should be seen as a step forward because marketing campaigns and sales departments of many businesses are now trying to make us think before we buy. Maybe not all..

Having a blog is no longer reserved just for personal writing, like it used to be a while ago when people used blogs like personal diaries. Back in the day when people had online diaries to keep a record of their personal lives, blogs where not as mainstream as they are today. From the private..

Under normal circumstances launching a business should undergo a certain path that most of the times is difficult and stressful. You had an idea for a long time, you planned and struggled to find ways to implement it for years, you finally found the means to launch it and then you hit the brick wall:..

Long gone are the days when people had to meet face to face to discuss professional or personal matters.  Nowadays, face to face interactions are not so common for many people and this is due to the lack of time, the efficiency of communicating online, and of course, the ease with which we express ourselves..

In a world where negotiations, transactions and businesses happen online, you are doomed to failure if you are not using all the internet weapons to fight your online competition.  Social media is one of those weapons that must not be ignored. It can get you up and make you famous faster than you might think…

With every new generation, brands and marketers faced new challenges and had to learn how to forge their strategies in a way that will allow them to be successful among all age groups. Each era has its particularities and the big question is how brand builders, market and social strategists can adapt. Generation Z is..

The eternal contradiction during the past few years has been whether print publications are dead and surpassed by digital media or whether magazines that were born online should get printed. For sure, that today this antagonism is useless because there are quite a few factors that influence both print and digital success. In an era..

Facebook never ceased to surprise us and this time they came up with another great product that promises to change the face of online mass media. The most recent data showed that people are reading more and more news through Facebook using their mobile devices. This is why Instant Articles was recently launched and is..