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With every new generation, brands and marketers faced new challenges and had to learn how to forge their strategies in a way that will allow them to be successful among all age groups. Each era has its particularities and the big question is how brand builders, market and social strategists can adapt. Generation Z is..

The eternal contradiction during the past few years has been whether print publications are dead and surpassed by digital media or whether magazines that were born online should get printed. For sure, that today this antagonism is useless because there are quite a few factors that influence both print and digital success. In an era..

Facebook never ceased to surprise us and this time they came up with another great product that promises to change the face of online mass media. The most recent data showed that people are reading more and more news through Facebook using their mobile devices. This is why Instant Articles was recently launched and is..

Ten years ago, a social media manager wasn’t among the careers everyone dreamed to have because it didn’t really exist in its actual form. When businesses started realizing that they cannot survive without a good social media strategy, this position became the big prize for many people. However, during this past years the market has..

Nowadays a thriving business equals great digital marketing and investing in online resources in order to achieve success. As we say clothes make the man,  in this case websites make a brand because this is the image they present to users and potential customers. So having the right website is an important asset that should..

Everyone would agree that the world of advertising has changed dramatically during these last 50 or 60 years since it started influencing the consumer society.  The truth is that it has changed in the sense that it gave birth to a new type of advertising which is now known as digital marketing. It doesn’t mean..

Facebook is constantly changing policies, algorithms and who knows what else that has an impact on companies making a profit online. Some of the most recent changes they made are related to the algorithm that determines what people see in their News Feed. For the daily user who has no interest in getting worldwide recognition,..

Getting businesses online is tough job and in order to be successful you have to invest many resources in various strategies. Societies all over the globe have dramatically changed and cultural differences are fading out, swallowed by globalization. This is the general tendency that offers huge advantages to businesses no matter their size or their..

Launching a business, promoting it and delivering services online is now tougher than back on the days when the options were limited and the competition was not so fierce. Growing online is difficult and numerous strategies are implemented to meet the fast changing requirements and challenges. With such a growing demand for strategies, diversity had..