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Making the Most of a Video Ad Campaign

Getting businesses online is tough job and in order to be successful you have to invest many resources in various strategies. Societies all over the globe have dramatically changed and cultural differences are fading out, swallowed by globalization. This is the general tendency that offers huge advantages to businesses no matter their size or their..

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Good Typography Makes All the Difference

Typography is the visual representation of language and most of the times we are not aware of its importance when we are reading online.  The truth is that it is inextricably linked to web design and is what makes a great difference for websites. Even though it is not obvious for everyone, choosing the right..

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SEO vs. PPC: Deciding On the Best Strategy

Launching a business, promoting it and delivering services online is now tougher than back on the days when the options were limited and the competition was not so fierce. Growing online is difficult and numerous strategies are implemented to meet the fast changing requirements and challenges. With such a growing demand for strategies, diversity had..

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The tough choice: value or uniformity?

Media has changed considerably in the past decade and one of the major changes is that it moved to the online. The internet has become the best method of transmitting information and the online media has definitely conquered the world. However, with all the publications, industries and businesses getting online we feel that the internet..

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The Importance of Copy on a Home Page

Deciding what is important on a home Page Depending on the website, the home page should contain a few key elements. One of the most discussed is the copy. Not the design, the functionalities or the content, but the copy because this is also something where you want to invest time, attention and even money…

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The New Challenge of Social Media: FB@Work

Are we wasting time on social media while at work? Lots of people use Facebook at work but an insignificant number really use it to get their job done or to increase their productivity. Actually, a simple case study showed that the time spent on social media at work accounts for a loss of $650..

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Which Branding Strategies work best?

Today’s brands have become more powerful that we might think, even to the point where they are dictating the trends for the emerging, smaller brands. But what made them so successful and which is the key to their triumph? Everything starts from the bottom up and it begins with understanding the brand and continues with..

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Web/App Design Trends and Predictions for 2015

Over the years website design has changed considerably and since technology is continually evolving, there are always other factors influencing online trends. Recently, web design has been inspired and strongly influenced by mobile devices, thus websites are starting to be moulded by the requirements of the mobile market.  Nowadays almost anything is possible on websites..

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