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Getting ahead of Facebook’s algorithms

Facebook is constantly changing policies, algorithms and who knows what else that has an impact on companies making a profit online. Some of the most recent changes they made are related to the algorithm that determines what people see in their News Feed. For the daily user who has no interest in getting worldwide recognition,..

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Making the Most of a Video Ad Campaign

Getting businesses online is tough job and in order to be successful you have to invest many resources in various strategies. Societies all over the globe have dramatically changed and cultural differences are fading out, swallowed by globalization. This is the general tendency that offers huge advantages to businesses no matter their size or their..

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Good Typography Makes All the Difference

Typography is the visual representation of language and most of the times we are not aware of its importance when we are reading online.  The truth is that it is inextricably linked to web design and is what makes a great difference for websites. Even though it is not obvious for everyone, choosing the right..

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SEO vs. PPC: Deciding On the Best Strategy

Launching a business, promoting it and delivering services online is now tougher than back on the days when the options were limited and the competition was not so fierce. Growing online is difficult and numerous strategies are implemented to meet the fast changing requirements and challenges. With such a growing demand for strategies, diversity had..

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The tough choice: value or uniformity?

Media has changed considerably in the past decade and one of the major changes is that it moved to the online. The internet has become the best method of transmitting information and the online media has definitely conquered the world. However, with all the publications, industries and businesses getting online we feel that the internet..

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